One of the takeaway thoughts from the current global situation, is that the post coronavirus consumer landscape may look somewhat different. Many shoppers may shun larger retailers in favour of supporting small and local businesses. Of course, this is purely speculative, but with us all putting a focus on 'community' at the moment it is easy to see that this shift is completely plausible.
With this in mind, I wanted to shine some light on some of my favourite 'young' and 'emerging' British brands - should you wish to take a step in this direction.
1. Hayley Menzies - Cardigan £430
In 2011, designer Hayley Menzies set up a stall in Portobello market selling vintage pieces. From here, Menzies conceptualised her contemporary womenswear brand. Synonymous with a 'hunter-gatherer' style aesthetic, perfect for the modern woman loves to travel and who is a maximalist at heart. Signature pieces include knitted cardigans. Stockists include Liberty and Harrods.
2. Needle & Thread - 'Alaska' Dress £360
Founded in 2013, London based brand, Needle & Thread is synonymous with feminine daywear and evening dresses. With a focus on delicate hand embellishment and romantic prints, in ultra feminine colour palettes, Needle & Thread is the brand we all need to brighten up our wardrobe. A firm favourite of the Duchess of Cambridge, Sarah Jessica Parker and Drew Barrymore.
3. Orwell & Austen - Intarsia 'LOVE' Knit £215
Specialising in knitwear, all Orwell & Austen pieces are made in Nepal. The brand has a focus on creating ethically produced pieces, with a big emphasis on sustainability.
4. Les Girls Les Boys - Bralet £35
Les Girls Les Boys was founded in London by Agent Provocateur founder, Serena Rees. The brands' loungewear and streetwear is gender fluid. They have also recently launched swimwear.
5. Kitty Joseph - Top £135
After graduating from the Royal College of Art in 2011, Kitty Joseph founded her namesake label. Known as being a colour and print focused womenswear brand, and worn by celebrities including Kylie Minogue and Lady Gaga. Garments are made in the UK.
6. Hades - Intarsia 'JOY DIVISION' Knit £220
Founded in 2015, Hades knitwear is handcrafted in Hawick, Scotland. Most notably known for their band name and alphabet intarsia knits. The collections are made from lambswool and are only produced in small quantities. This enables the brand to support local manufacturing partners. Fans include Alexa Chung.
7. Fan Club - 'Lust for Life' T-Shirt £35
Coming in to fruition in 2015, Fan Club clothing is the brainchild of sisters Felicity and Johanna. Born from a love of the 60's and 70's, along with punk music. Best known for super wearable slogan tee's and a very affordable price point.
8. Serena Bute London - Trackpants £345
Having worked in the fashion industry for thirty years, Serena Bute founded her latest brand only a few years ago. The aim of the brand is to create wardrobe staples, which include their iconic wide leg silk joggers. Worn and loved by Rita Ora and Adwoa Aboah.
9. Deborah Lyons - Blazer £540
Having previously worked in New York and Italy, Lyons returned home to London and founded her own brand in 2016. Using her background in tailoring, the brand is known for empowered femininity and high quality tailored pieces.
Phillippa x
Twitter - @phillippa22
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