Etude House Pink Wish Tree Holiday 2014 Collection: Old Favourites, New Packaging!

Etude House's Christmas 2014 offerings are its Pink Wish Tree Collection, which is quite a comprehensive collection - it has everything from some of Etude House's bestselling makeup, skincare, handcare and lipcare. All of these are permanent items, but they have been specially dressed up for the holidays, so don't worry about falling in love with a limited edition product. This includes their Moistfull Collagen skincare line, their Precious Mineral Any Cushion, their Petit Bijou body care line, and their Hand bouquet and Kissful handcreams and lipbalms respectively.

Etude House Pink Wish Tree Holiday 2014 Collection: Makeup, skincare, hand cream, bodycare, and lipcare!

The best thing about the Etude House Pink Wish Tree Collection is that, in addition to being totally presentable and gift-worthy, the collection also supports charity. Etude House will donate ₩100 (100 Won, or around SGD$0.10) for every Pink Wish Tree item purchased to the School Me Campaign by Save the Children, which will help to provide educationa opportunities for African girls in Sierra Leone, Liberia, Cote d'Ivire and Uganda. An additional ₩100 will be donated if shoppers endorse the Pink Wish Card that comes along with the product. It may not seem like a lot of money per item, but the products themselves aren't expensive either (the sets are anywhere from SGD$8 to SGD$32), and Etude House does deal with pretty large volumes of sales, so the final amount donated will hopefully be an amount that can make a meaningful contribution to the campaign.


Etude House Pink Wish Tree Holiday 2014 Collection: ₩100 from the sale of each item is donated to charity.
Anyway, let's take a quick look at the Pink Wish Tree items! This is just a quick run through, and I will get around to reviewing some of the individual sets in more detail hopefully!
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