I know I might not be very pro in writing this article, but from my experience and what I've noticed and learnt from lots of giveaways I've seen till now, I thought I could summarize them all in this article.
Giveaways have become an integral part of most of the beauty blogs, particularly held to increase the number of followers/subscribers. There is no harm in doing that, as it is a great investment to increase the popularity of your blog. However, there are certain tips that should be kept in mind while holding a giveaway in order to make it a success and below are some of which I feel are the most essential of all.
1) Make your giveaway look lucrative:
It might be a simple eye brush or a lipstick, but the way you present it to your readers can make a great difference. Try to capture nice high quality images of your product, review the product if you already have it with you, otherwise direct the users to the online reviews of the product. Make them know the worth of what you are giving them. There is no point just holding giveaway of a product no one knows about.
2) Define the rules clearly:
It is really important to define the rules of the giveaway in a nice step by step manner. You might know loads of things about Facebook and twitter etc., but it doesn't mean that everyone on this planet knows that. Clearly state the rules e.g. if you are asking them to tweet about the giveaway and post the giveaway link, tell them how to get the link as many might not know that. Clearly defining the rules makes your giveaway look more professional, thorough and genuine.
3) Respect the identity and privacy of your readers:
Many times I don't enter a giveaway just for the reason, that it asks me to leave my email Id in the comment box. The comment boxes are publicly visible and that exposes the email Ids along with the reader's name to public. I am usually not comfortable doing that, so I leave an alias email Id. But, how many people would have that?
It is really important that you don't ask people to leave their email Ids in public. Many usually enter their email IDs not knowing the repercussions of their act and take it randomly. I've seen and experienced the heavy misuse of email IDs by spammers and it has costed lots of money to the person and a misuse of personal information by certain internet problem makers.
When someone publishes her/his personal email Id in public, she/he is exposing it to the spammers and hackers as well. It gives a serious threat to the person's privacy, and as a giveaway holder it is really important for you to protect that at any cost. Never ever ask people to leave their email IDs in your comment box.
It is really important that you don't ask people to leave their email Ids in public. Many usually enter their email IDs not knowing the repercussions of their act and take it randomly. I've seen and experienced the heavy misuse of email IDs by spammers and it has costed lots of money to the person and a misuse of personal information by certain internet problem makers.
When someone publishes her/his personal email Id in public, she/he is exposing it to the spammers and hackers as well. It gives a serious threat to the person's privacy, and as a giveaway holder it is really important for you to protect that at any cost. Never ever ask people to leave their email IDs in your comment box.
It is advisable to always create a proper giveaway form with rules and details in it. If you don't know how to do that, then the answer is there in your Google account only. Go to Google docs and create a form there. It is very easy, handy and takes very little time of yours. Embed the form in your giveaway post and you are done. You'll get all the entries in your form's excel format at your Google docs' account. This also saves you time and energy to consolidate all the comments in an excel sheet.
4) Publicize your giveaways in efficient manner:
You've decided the products and prepared the form. Now is the time to make it known to as many people as you can. Of course Facebook and twitter are some of the modes to do that. But, apart from that there are various communities, websites and online forums that are only dedicated to free giveaways. You can search about them on Google and request the admins of these websites to post your giveaways. Most of them are free of cost, so you can easily make your giveaway known to loads of people out there.
5) Stick to what you've published in your giveaway:
Always be clear and honest in your giveaway. I'd always suggest that apart from telling the people about the timing at which your giveaway will close, you should also tell them the time at which you'd be selecting the winner. Try to stick to the deadline.
I hope these tips help you in making your giveaways better. If you have any other tips or suggestions kindly leave them below in the comments.
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